Daeyong Lee

Daeyong Lee is a designer based in Karlsruhe and an MA student in Media Art at Karlsruhe University of Arts and Design (HfG Karlsruhe). He graduated in Communication Design from Samsung Art & Design Institute (SADI) and has worked in retail spatial communication and offline brand experience within the advertising industry. Alongside this, he has undertaken freelance work in photography, videography, branding, and motion design. Building on his design background, he is now shifting his practice toward visual culture and spatial storytelling at the intersection of art, design, and technology.